Greetings! There’s an old Chinese proverb: May you live in interesting times. Well, that’s for sure: Ebola, terrorism, the stock market, rising food prices, the weird weather. To say nothing of ongoing uncertainty about the long-term prospects for the economy. Is the consumer... continue reading

11 October

Brands give consumers familiarity and comfort. They lend reassurance and a kind of guarantee that allows people to place faith in their purchases. When shopping around at the grocery store or even making dining choices at a restaurant, consumers like to look for brands they’ve... continue reading