Our Hospitality Consulting Process

What can Synergy do for you? If you’re just getting started, we offer an eight-week New Concept Development Process that will ensure you are armed with the tools to move forward with your new venture, boasting a documented strategy created just for you. If you’re up and running, but not as profitable as expected, we offer a three-day Operations Assessment that will pinpoint improvements to your business and ensure its ongoing success.

New Concept Development Operations Assessment

EIGHT WEEK PROCESS

NEW CONCEPT DEVELOPMENT

New
CONCEPT DEVELOPMENT

PROCESS

8 Weeks Our New Concept Development Process will ensure you are armed with the tools  you need to move forward with your new venture.

  • project-alignment

    PROJECT ALIGNMENT

    We begin by discussing your vision and ideas for the concept—including menu design, service model, desired launch location and decor direction—as well as your needs, budget and timeline.

  • research

    RESEARCH

    We then create a strategic list of competitive concepts to analyze on a Discovery Tour in either your home market or a saturated competitive market.

  • discover-tour

    DISCOVERY TOUR

    Together, we’ll spend a designated number of days on the Discovery Tour surveying the market and analyzing each concept. From ticket times to tableware, this detailed but collaborative process will illustrate best practices and failures. At this stage, we begin to understand unmet customer needs while also identifying opportunities in the market.

  • stratergies

    STRATEGY

    In an all-day brand positioning session, we’ll distill insights and ideas from the tour while brainstorming your concept’s look and feel. Together, we’ll agree on strategies ranging from the menu shell and pricing to equipment needs and space requirements.

  • documentation

    DOCUMENTATION

    Synergy works internally to produce the associated deliverables which include a Concept Book, a Financial Pro Forma, a Business Plan, a Space Plan and as-needed, a presentation documenting all this for investors and landlords.

  1. 01 Project Alignment We begin by discussing your vision and ideas for the concept—including menu design, service model, desired launch location and decor direction—as well as your needs, budget and timeline.
  2. 02 Research We then create a strategic list of competitive concepts to analyze on a Discovery Tour in either your home market or a saturated competitive market.
  3. 03 Discovery Tour Together, we’ll spend a designated number of days on the Discovery Tour surveying the market and analyzing each concept. From ticket times to tableware, this detailed but collaborative process will illustrate best practices and failures. At this stage, we begin to understand unmet customer needs while also identifying opportunities in the market.
  4. 04 Strategy In an all-day brand positioning session, we’ll distill insights and ideas from the tour while brainstorming your concept’s look and feel. Together, we’ll agree on strategies ranging from the menu shell and pricing to equipment needs and space requirements.
  5. 05 Documentation Synergy works internally to produce the associated deliverables:
    • a) A Concept Book, rich with imagery, that brings to life your food and beverage strategy, facility direction, service approach, business goals, narrative journey of the guest and other details that will differentiate your concept.
    • b) A Financial Pro Forma to determine the financial feasibility of the concept, with a capital budget plan, breakeven analysis, real equipment costs based on the market and other key considerations for profitability.
    • c) A Business Plan, based upon the Concept Book and Financial Model, that outlines the market opportunity, brand culture, marketing framework, long-term growth plan and other crucial information for operating a viable business.
    • d) A Space Plan, a prototypical drawing with front and back-of-house space allocations and the number of desired seats, which will help determine suitable site locations and can assist with lease negotiations.
    • e) On an as-needed basis, we create a sales-focused PowerPoint deck that summarizes the above documentation for investors and landlords.