Toppers Pizza Success Story
Topper’s is a successful pizza delivery concept that has a strong brand following, competes directly with Papa John’s and Domino’s type operators, and has a sales mix of up to 70+% pickup or delivery. Their business model is to become the local pizza delivery concept and take market share from the national brands.
The concept is challenging and difficult to operate for new franchises and the unit level profitability is not at acceptable levels for the franchise community. Moreover, management believes there is a reasonable amount of waste and there are menu items that have a very high food cost. Topper’s lacks a menu innovation/product development strategy.
Synergy was retained by the fast growing franchise pizza brand to refine the brand’s overall positioning, conduct menu engineering of the current menu, develop new innovative menu item concepts that were a fit to their brand positioning, conduct quantitative consumer research including a TURF analysis to validate the menu and new menu concepts and then develop the new products identified in the research.
At Synergy we connect your vision with our vast experience and deep knowledge of what it takes to make a restaurant successful. We’ve helped hundreds of start-ups and well-known existing foodservice operations with challenging issues. If it has to do with a restaurant, it’s in our wheelhouse.