The concept of restaurant branding is just like any other business; the branding is what gets customers to remember you; it’s what defines your restaurant — in other words, your brand is who your restaurant is! The aspect of restaurant branding is not one to be downplayed or ignored.
So before you even begin to brand your restaurant, you have to sit down with your partners and really define what your restaurant is all about. Answer these questions: 1) Why would people come visit your restaurant? 2) What is your restaurant known for? 3) What do you (your restaurant) want to be known for? Or, what does your restaurant represent? 4) Who is your target audience?
Answering these questions with thoughtful consideration will help lead you to define your brand — the first step in restaurant branding.
What else comes along with restaurant branding? The common aspects of restaurant branding will include your restaurant logo, restaurant interior and exterior design, color scheme and design for your branding and marketing materials (aside from decor) such as your menu, wait staff attire, food containers, advertising and restaurant website just to name a few. If executed correctly, these items will accurately convey your restaurant brand to your guests and to your target audience as a whole.
If this seems all too overwhelming, or you’re not quite sure where to begin with branding (or entirely building a new brand) contact Synergy Restaurant Consultants — our restaurant branding experts have dealt with hundreds of independent and chain restaurants. Call us at 1-888-861-9212 to schedule your initial consultation.