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How much do consumers really care about nutrition labeling?

Dec 07, 2012

We have written a lot about restaurant nutritional labeling standards and news in the past and with a recent study published by Technomic, more valuable insights are provided on the consumer’s viewpoint on this matter.

 

This Nathan’s menu displays beverages’ calories. Image Credit: Flickr by Kai Brinker

The recent study conducted by Technomic reveals that a majority of consumers really do care about restaurants disclosing nutritional details, such as calorie and sodium content, about the food they serve. According to Technomic study, “65 percent favor nutritional labeling in restaurants, with the strongest demand for listing of calories and sodium content. Seventy percent of consumers say they care that chain restaurants disclose calorie and other nutritional information on their menus and 68 percent want nutritional information on all restaurant menus, not just chains.” Read the entire press release on this study here: Technomic finds strong consumer support for nutritional disclosure at restaurants.

 

Currently, the menu labeling requirements are only meant for restaurant chains and retail food establishments with 20 locations under the Patient  Protection and Affordable Care Act of 2010. Keep up-to-date with news from the FDA on regulation for nutrition labeling in restaurants: Overview of FDA Proposed Labeling Requirements for Restaurants, Similar Retail Food Establishments and Vending Machines.
If your restaurant needs assistance with creating accurate nutrition labeling for your menu items, contact Synergy Consultants at 888-861-9212.