If you’ve ever frequented IKEA, you’re probably very familiar with the food department (Swedish meatballs, anyone?). Now after you’ve shopped your heart out and worked up an appetite and thirst, you can grab a cold house brewed beer made especially by and for IKEA – no assembly required! Choose from Ol Mork Lager (dark lager) or Ol Ljus Lager (regular lager). Sorry, but the IKEA beer is currently only available in the UK. Read more about this here: IKEA Now Brews And Sells Its Own Beer
If you think about it, IKEA isn’t the first major retailer to brew its own beer. Only a few years ago, mega store Costco began to brew their own beer under the Kirkland brand.
What do you think about this move from IKEA? Do you think they will be successful with their new beer? Do you see this product as an offering in the United States?