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Increase Restaurant Sales with Family Friendly Discounts

May 21, 2010

Restaurant businesses offering deals, discounts and value meals are more important than ever for encouraging families to go out to eat. A Diner Study found that among respondents who feel restaurants should be more family-friendly, 58% would like to see them offer more discounts and value-based options. A number of operators, including Spartanburg, S.C.-based Denny’s, invite kids to eat free on certain days when parents purchase an entree. Following is a sample of some generous promotions:

Holiday Inn: it was the first hotel brand to create a kids eat free program. As many as four kids ages 12 and under per family can eat free from the kids menu with a paying adult at Holiday Inn Hotels and Resorts nationwide. They have even added healthy dishes to the menu, such as grilled chicken and steamed vegetables.

IHOP: Every day between 4 and 8 p.m. at Glendale, Calif.-based IHOP, kids ages 12 and younger eat free.

Read the original article here: http://culturewav.es/public_thought/74980

Now, what can your restaurant do to get kids and families enthused about coming?