The ubiquitous smart phones and tablets are more than just for making surfing the net and texting easier – it’s also a tool to make online ordering at restaurants as easy as a touch of a button. With such convenience literally at a consumer’s fingertips, it’s ever important to tap into this growing trend. In fact, the Internet top information tool that consumers use to decide where to eat.
At this year’s NRA Show, OLO Online Ordering CEO Noah Glass and Five Guys project manager Steven Teller presented useful information on everything online ordering.
Simply put, online ordering is important because it makes it extremely easy for consumers to place and order and pay online whether it is from their home computer or smart device which can equate to more business. OLO operates as the facilitator for this interaction and provides restaurants with the technology to implement it for their own use. Even greater is the ability for OLO to be embedded on relevant high trafficked sites such as Google, Urbanspoon and Facebook allowing restaurants to spread their reach.
Glass states, “The average online order is 25% larger than a phone order, largely because of a more relaxed ordering environment.” Concerned about upselling? OLO actually allows for suggestive selling with pop-up boxes asking customers ( “would you like fries with that,” for example.)
Read this post on how Five Guys implemented online ordering.