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Restaurant Marketing Tips: Find Reasons to Celebrate!

Jul 12, 2013

We’re all very familiar with the customary restaurant freebie often served to guests on their birthdays. A slice of cake, scoop of ice cream, or even a full entree would be presented to the customer, compliments of the house. And let’s not forget about those deep discounts during happy hour. These types of offers act as a form of advertising, promotion, and branding for a restaurant, not to mention allowing ample opportunities for upselling.

Offers like the conventional birthday freebie and happy hour are a dime-a-dozen. So how can you differentiate your offer so you can bring in more people to your restaurant? It’s time to think outside the box!

To create a unique restaurant promotion, try using the following list to get inspired!

Photo Credit: CC by Bob B. Brown "Cow Appreciation Day"
Photo Credit: CC by Bob B. Brown “Cow Appreciation Day”

1. Celebrate your restaurant’s birthday or anniversary
2. Commemorate a national food holiday
3. Honor our servicemen and women
4. Create a day-of-the-week special (e.g. “Free Food Friday”)
5. Welcome in the new season
6. Offer a prix-fixe menu on certain occasions or holidays
7. Kids eat free
8. Pay what you want day
9. College finals specials
10. Rainy day special

After you’ve come up with a promotion, be sure to spread the word on social media sites and through your email marketing campaigns.