Resources
>
BLOG

Synergy Consultants Trend Report: Beverages

Mar 20, 2014

As we head into warmer weather, we are seeing some hot new beverage trends. Take a look at our roundup below and consider refreshing your menu with some of our suggestions.

 

beverage trends

 

Beverage-Themed Dinners: Hosting a wine or beer themed dinner is a great way to create buzz and boost business. Restaurants are pairing with distributors to host beverage themed dinners that educate guests in a fun, delicious way. Consider hosting a dinner on a normally slow night and make sure you advertise the event in advance.

Cocktails: Scotch, herbaceous liqueurs, and bitter components are gaining popularity in cocktails across the country. One cocktail analyst believes that Irish whiskey will experience growth this year.

Seasonal Lattes: 2013 saw a huge trend in seasonal lattes and still shows no signs of slowing. While these drinks are especially popular around the holidays, seasonal lattes can be adapted to any season. If you have an espresso machine, make sure you are keeping your drink menu current and relevant. Consider light, fresh flavors for the spring (think raspberry or mint) and tropical flavors such as almond and coconut for the summer.

Stay up-to-date on the latest beverage trends here: http://nrn.com/menu/beverage-trends