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Tablet Ordering at Restaurants Can Increase Guest Satisfaction, Check average and Speed of Service

Jun 06, 2012

The versatility of tablets are amazing – if you’ve caught any iPad commercials lately (or any tablet ad for that matter), you may have noticed the amazing things you can do with one, from playing games, and watching movies to reading books and creating documents and ordering food from your favorite restaurant. No, we didn’t make that last part up; restaurants are implementing the use of tablets as digital menus.

 

Guests can take their seats, and browse through a menu with the tap and swipe of their fingers. Does that burger look tasty? Just tap the screen to order. Do you want any sides to accompany your meal? Adding those are just as easy. Innovative companies are catering to consumer’s technological preferences and restaurant owners’ eagerness for efficiency by creating tablet menus that take orders, send orders to the kitchen and even allow guests to pay their bills on the spot.

tablet ordering
Table-top ordering at Tacology

 

The advantages are large; restaurant owners can increase efficiency and improve throughput reduce costs, increase guest satisfaction and sales with these tablet ordering systems by recording more accurate orders, decreasing wait staff, lowering wait times for guests, and creating an easy way for guest to purchase more items on the spot. 22 year-old Specialty’s Cafe and Bakery have implemented tablet ordering stations near their checkout lines, open to all guests – you can imagine how well it speeds up lines during the lunch rush hour. There are even restaurants who offer tablet ordering just for their beverages — Marc Vetri’s Osteria Restaurant recently introduced a wine, beer and cocktail ordering system utilizing iPads.

 

While still a relatively newer concept, we are slowly seeing more restaurants integrating this technology.