Southeast Asian flavors and cuisines are becoming mainstream in the United States. Foods such as kimchi, bibimbap, and pho, are no longer foreign concepts and are now commonly found on restaurant menus. Additionally, many restaurants are putting Asian spins on familiar offerings.
According to restaurantbusinessonline.com, this increase in popularity stems from three main reasons:
• An increase in the Asian population in the United States
• Consumers are becoming more interested in bold flavor profiles
• Consumers favor street food for its convenience, affordability, and flavors
Get inspired by those who have already added Eastern influence to their menus. We recommend checking out Shophouse, Pei Wei Asian Diner, Fusian, and Tom Yum District.
Source: http://www.restaurantbusinessonline.com/menu-development/culinary-trends/articles/flavors-southeast-asia