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Build Restaurant Sales via Guest Friendly Order Kiosks

Feb 18, 2011

Waiting a long time for your order to be taken at a restaurant – this is an all-too-familiar scenario that is without question one of the worst customer experiences a diner can encounter. To combat this and to encourage fast service times, grill and salad bar chain Sizzler has been testing self-service kiosks at their El Segundo location. At these kiosks, customers can simply utilize the touch screen to make their food selections, get seated, and wait for their food to arrive. Results from the test have been showing a lot of promise. Not only have service times improved, but even better, check averages have increased.

Michael Branigan, Vice President of Marketing at Sizzler USA, noticed a 15 to 20 percent average check lift. Further, ordering time was cut in half, which is crucial during peak meal periods. An added plus is that the kiosks are easy to use for any age consumer whether they are 18 or 70 years old. The general manager at the El Segundo location has stated that there has been much positive reaction to the new kiosks. With the success at El Segundo, Sizzler plans to roll out these new kiosks to 5 more Sizzler locations in California. The brand of kiosks being used is the EMN8 Inc. kiosks — they have an easy interface, attractive food images, videos and suggestive text which is all great for upselling.

Synergy’s team is available for a free consultation on the implementation of systems described above.