3 October

Where’s the disconnect?

Synergy Restaurant Consultants | Blog, Restaurant Marketing

Marketing and Branding – An ongoing blog by Randy Lopez Yesterday I went to a Starbucks for my morning caffeine-load and went through my usual ordering sequence (honed from years of practice) and waited for my coffee to be prepared. Nothing unusual. Just another routine... continue reading

21 June

Who Owns Your Brand?

Synergy Restaurant Consultants | Blog, Restaurant Marketing
Restaurant Branding Guidelines

Marketing and Branding – An ongoing blog by Randy Lopez Who owns your brand? OK, I’ll save you time and give you the answer at the beginning: EVERYONE. I still come across restaurant concepts that don’t understand this simple fact. I’ve met start-up brands and... continue reading

20 July

The Focus on Millennials

Synergy Restaurant Consultants | Blog, Restaurant Marketing
marketing to millennials

Millennials are independent. They are going to go the direction that they deem suited for them – NOT the direction of others. Trying to pin any one of them down to a specific focus is literally impossible (ask any Millennial).   For the restaurant industry, the... continue reading

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