Emily Callaghan, Concept Development & Communications   At Synergy, we like to say that restaurants should refresh their interiors every seven to 10 years to remain clean, fresh and relevant, but what about a restaurant’s overall brand? Do changing times require revamped logos, collateral (business cards, packaging, menus) and website refreshes?  They do indeed. Synergy … Continue reading Keeping Your Brand Fresh: 3 Things to Do

27 August

Branching Out into Fast Casual

Synergy Restaurant Consultants | Blog, newsletters

By Joan Lang, Editorial Director Ambitious young entrepreneurs and boldface-name chefs aren’t the only ones attempting to cash in on the popularity of fast casual concepts that offer convenient service, affordable prices and an elevated level of food quality and customization to a new generation of customers. Many established players on either side of the … Continue reading Branching Out into Fast Casual

You’ve probably have heard about California’s drought crisis. Even if you don’t live in California, as a restaurant operator, you will feel its effects.   The USDA has recently reported its Food Price Outlook for 2015 and 2016 and there are some important findings. It’s no surprise that many foods have increased in response to … Continue reading 3 Ways to Cope with the Drought’s Food Cost Increases

1 August

Cilantro Contamination

Synergy Restaurant Consultants | Blog, Restaurant News

The FDA has just posted an important alert regarding cilantro from Mexico:  Cilantro fields from the Mexican state of Puebla are said to be contaminated with human feces and toilet paper. The discovery was found through the investigations by The Centers for Disease Control and state of public health officials due to recurrent outbreaks of … Continue reading Cilantro Contamination

30 June

As beverage trends point towards better-for-you beverages, such as aguas frescas and signature chef-inspired lemonades, will guests still ask: “Can I get a refill?”   With classic fountain sodas and their incredible margins, the answer has long been yes, “Refill your cup,” especially when many fountain soda machines are guest accessible in the dining area … Continue reading Free Refills—Or Not?

22 June

June 2015 Newsletter

Synergy Restaurant Consultants | Blog, newsletters

Greetings! With summer comes more travel, and it’s a sure bet that some of these travelers will be ending up in our restaurants, as the pursuit of “gastro-tourism” (travel specifically to enjoy the food of a particular destination) continues to gather steam. This year gastronauts have a new tool with The Flavors of the USA, … Continue reading June 2015 Newsletter

26 May

May 2015 Newsletter

Synergy Restaurant Consultants | Blog, newsletters

Greetings! Ah, Paris: City of Lights, bastion of haute cuisine… place to sample a Big Mac? If you want to know how the iconic American burger giant adapts itself to the demanding Parisian marketplace, read the excellent article by our associate Mandy DeLucia, who visited the French capital on a recent reconnaissance for a project … Continue reading May 2015 Newsletter

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