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Taco Bell Doritos Tacos Debuts this Thursday

Mar 14, 2012

If you’ve been watching TV lately you may have caught the latest Taco Bell commercial displaying college-aged youth taking a road trip to get their hands on the new Taco Bell Dorito Tacos. You heard correct – these Dorito Tacos, or “Locos Tacos,” are your traditional Taco Bell Taco with a twist – that yellow shell you’re used to seeing is replaced with a Dorito Nacho Cheese shell.

These special tacos have been on menus at various Taco Bell Doritos test market locations and are finally debuting nationwide this Thursday.

Check out this video from a “Sneak Eat Tasting” of the Locos Tacos in Orange, California

The Doritos Locos Tacos item is just one of many new changes that Taco Bell has been making to their menu. While these Dorito-flavored tacos may seem more appealing to some segments, Taco Bell has recently also introduced their Cantina Bell menu in test locations, whose flavor profile is more gourmet and comparable to ingredients used at Chipotle – appealing to those consumers seeking fresh and healthier choices.

The evolving menu at Taco Bell illustrates the importance for restaurants to expand their selections to keep up with consumers’ changing tastes as well as competitor trends. When was the last time you reviewed your menu? What about your competitors’ menus? Keep notice of the well-performing dishes versus the poorly performing dishes. Could you add any new items to boost sales? These are all important things to note if you own a restaurant. Menu development is key for attracting guest and creating repeat customers. If you need assistance with menu development or menu engineering, contact Synergy for a free consultation.