Thanks to technology, we have a lot more avenues to pursue when it comes to marketing restaurants and connecting with the guests we serve. While conducting extensive research on your restaurant through traditional means, Synergy Restaurant Consultants also uses social media marketing and branding to help bring about a positive rating among consumers.
Name recognition and branding are all part of this though some other key things must take place first before you can tweet your way to success. Beyond Twitter, restaurants that utilize Facebook and Instagram are seeing incredible results by making a tangible connection with the very people they are trying to reach.
Exploring new territory in this regard is crucial to success. Millennials are driving the market when it comes to both flavors and marketing. For example, we’re seeing a surge in offerings that straddle the lines of cuisine. In our global world, tacos are just fine but Korean tacos are much more interesting to consumers. A burger is always welcome but with feisty toppings like wasabi flakes and salmon roe, it becomes something altogether new and divine.
By perfecting your menu and making sure you’re not wasting money on items that don’t sell, you can reach that achievable market and stand out from the other restaurants in your area. By the same token, offering too many choices can make it too confusing for your clientele. Focus is the key here.
Once you’ve aligned your operating systems, menu, undergone simplified training and have systems for testing in place, you can start pushing out on social media to drive more consumer interest in your brand. Getting followers, likes and all that goes with social media gives you all the tools you need to make a connection. Existing customers are most reachable, and when you post on your restaurant’s social media page, you can entice them with incentives to make more frequent purchases as well as spend more with each purchase.
Email marketing is also bigger than ever now. Most consumers know they can sign up for coupons and exclusive deals by joining a free mailing list. These marketing tools have proven effective for bringing customers back again and again. It’s also a great way to introduce a new menu offering or a special seasonal item.
Providing content for your social media adds more perceived value to what you serve up to your customers so keep that in mind with every post you make. Get help with your social media campaigns and let Synergy Restaurant Consultants show you how to turn social media into your best tool.