These days, all eyes are on Millennials. Why is this? For starters, the Millennial generation population is anticipated to surpass Baby Boomers in 2015 thus becoming the biggest group in the United States. In fact, they are now the largest generation in the U.S. workforce. As restaurant operators, why should we care? Their spending power is $200 billion.

Here are some important values of Millennials that encourage their dining habits:

- They dine out more frequently at fast-casual restaurants.- They are adventurous and like trying new kinds of foods.- Quality of ingredients matters: They’re likely to support restaurants that seem more health-conscious.- They value customizing their foods.- They are concerned with social consciousness and how the food they eat was raised or processed.It is of utmost importance that your foodservice operation understands the needs and wants of this significant generation. Explore our other blog posts to learn more about Millenials’ dining habits.Chipotle Mexican Grill photo credit: inazakiraCC by-SA 2.0