Subway has created a new online game, but instead of users earning virtual tokens and awards, the prize and concept are much bigger. This game's goal is to help you learn how to create and manage your own Subway franchise. This is how it works.From the official game's website:

"Build your own virtual SUBWAY® store and you could WIN 1 of 5 all-expense paid trips to the United States to meet SUBWAY® owner Fred DeLuca.

1. Build: Set up your virtual store with startup capital
2. Train: Learn the biz and provehow much you know
3. Operate: Earn bonuses by achieving goals and completing challenges
4. Promote: Drive sales by driving traffic to your store

The game's goal is to help give users with the insights to learn how to operate a successful Subway restaurant in a fun and competitive manner, with the chance to provide entrepreneurs with career opportunities.The video below describes the "video challenge" where the contestants would promote themselves in a creative way:

The contest officially ends on March 31st.