A new survey by OpenTable reveals an increase in solo dining, with reservations for one rising by 8% since May 2020. A June survey of 2,000 consumers found that 60% had dined alone in the past two months, with 68% of them being Gen Z and millennials. This trend is driven by social media, the popularity of fast-casual chains, and a growing number of Americans living alone (30%, per the U.S. Census Bureau). Restaurateurs are adapting to accommodate solo diners, adjusting seating arrangements and enhancing guest experiences. Upscale chains like The Smith and Parla engage more with single diners to create special, personalized experiences.
Globally, countries like Japan have embraced this trend, with nearly a quarter of people now enjoying solo dining, a 5% increase since 2018. Other countries are experiencing similar growth, with the U.S. seeing a 29% rise, Germany an 18% increase, and the U.K. a 14% bump in solo dining reservations over the past two years.
To enhance the solo dining guest experience, consider the following tips:
Encourage Social Connection: Provide opportunities for solo diners to connect with others, such as communal tables or bar seating that encourages conversation. This can appeal to those wanting social interaction while dining alone. Consider hosting special events or activities like tasting menus, cooking classes, or live music that provide a shared experience, even when guests are dining solo.
Focus on Comfort and Privacy: Design your restaurant layout with a variety of seating options that balance privacy and engagement. Solo diners may prefer a cozy nook or a seat with a view, so consider creating spaces that cater to both desires. Offering free Wi-Fi and charging stations can also add convenience, making solo diners feel more comfortable and welcome. This reassures them that they can enjoy their meal in peace and comfort, boosting their confidence in choosing your restaurant.
Promote Solo Dining Benefits: Use your marketing channels to highlight the unique benefits of dining alone at your restaurant. Emphasize the relaxed pace, personalized service, or special menu items available only for solo guests. This can make solo diners feel like they are making a great choice by choosing your establishment, and it can make you feel excited to cater to this growing trend.
Sources:
Blackenterprise.com
Earlychirp.com
startlemusic.com
Openai.com